Success Stories

Pricing

Resources

Start 30-Day Free Trial

Success Stories

Pricing

Resources

How Mixsoon Outperformed Default Flows by Up to 22.9x

We recently helped mixsoon move beyond the “current interest” triggers typically found in price drop and low inventory flows. By shifting their event-based flows from basic triggers to a forecasted model, they unlocked revenue that was previously invisible.

How Mixsoon Outperformed Default Flows by Up to 22.9x

We recently helped mixsoon move beyond the “current interest” triggers typically found in price drop and low inventory flows. By shifting their event-based flows from basic triggers to a forecasted model, they unlocked revenue that was previously invisible.

How Mixsoon Outperformed Default Flows by Up to 22.9x

We recently helped mixsoon move beyond the “current interest” triggers typically found in price drop and low inventory flows. By shifting their event-based flows from basic triggers to a forecasted model, they unlocked revenue that was previously invisible.

21x

texttexttexttexttexttexttexttexttext

5x

text

17.25%

text

22.90x

Low Inventory Revenue Multiple

9.4x

Price Drop Revenue Multiple

Mixsoon is a premium Korean skincare brand focusing on minimalist, clean beauty, specializing in highly concentrated, single-ingredient essences and formulas for "glass skin". Known for raw material transparency, it avoids unnecessary additives, prioritizing skin barrier health with popular products like the Bean Essence.

INDUSTRY

Skincare

WITH RETENTICS SINCE

2025

Book a demo

Challenge

mixsoon’s price drop and low inventory flows relied on “current interest” triggers—primarily targeting recent site visitors. While functional, this approach limited reach to a narrow window of engagement and missed a large segment of customers who were likely to buy but hadn’t returned to the site.

Solution

We replaced standard event-based triggers with Retentics AI, shifting flows from reactive logic to forecasted intent. Instead of targeting recent clicks, mixsoon began targeting customers statistically likely to purchase based on predicted behavior—expanding reach beyond active sessions and into future demand.

Result

The shift to forecasted intent unlocked a new layer of revenue that standard flows couldn’t reach. Low inventory flows generated a 22.9x revenue multiple, while price drop flows achieved a 9.4x multiple, proving that predictive targeting dramatically outperforms default triggers.

Moving From “Recent Visitors” to “Today’s Buyers”

In the world of high-growth skincare, relying on “current interest” triggers for price drops and low inventory alerts is a recipe for leaving money on the table. We worked with mixsoon to move beyond the narrow window of recent site activity and toward a predictive model that identifies demand before the customer even returns to the store.


By replacing standard event-based triggers with Retentics AI, mixsoon didn’t just optimize their existing flows; they enabled a new system that generates up to 22.9x more revenue by reaching the “invisible” audience that standard flows miss.


By targeting forecasted intent rather than just recent clicks and website engagement, they turned simple alerts into a massive revenue multiplier.

In the world of high-growth skincare, relying on “current interest” triggers for price drops and low inventory alerts is a recipe for leaving money on the table. We worked with mixsoon to move beyond the narrow window of recent site activity and toward a predictive model that identifies demand before the customer even returns to the store.


By replacing standard event-based triggers with Retentics AI, mixsoon didn’t just optimize their existing flows; they enabled a new system that generates up to 22.9x more revenue by reaching the “invisible” audience that standard flows miss.


By targeting forecasted intent rather than just recent clicks and website engagement, they turned simple alerts into a massive revenue multiplier.

The A/B Testing Methodology

We implemented a methodology for mixsoon that bypassed surface-level metrics to isolate the true driver of incremental revenue:

  • Defining the Scope: We didn’t just test one email against another. We compared two distinct strategies: targeting users based on recent clicks and website engagement (Current Interest) vs. targeting users statistically likely to buy (Forecasted Interest).

  • The 90-Day Window: Skincare has a specific rhythm. A three-month test allowed us to account for product shelf cycles and natural replenishment rhythms.

  • Behavioral Accuracy: Throughout the run, we ensured alerts reached the right customers at the precise moment of need. We prioritized high-intent orders over mere clicks.

We implemented a methodology for mixsoon that bypassed surface-level metrics to isolate the true driver of incremental revenue:

  • Defining the Scope: We didn’t just test one email against another. We compared two distinct strategies: targeting users based on recent clicks and website engagement (Current Interest) vs. targeting users statistically likely to buy (Forecasted Interest).

  • The 90-Day Window: Skincare has a specific rhythm. A three-month test allowed us to account for product shelf cycles and natural replenishment rhythms.

  • Behavioral Accuracy: Throughout the run, we ensured alerts reached the right customers at the precise moment of need. We prioritized high-intent orders over mere clicks.

Analysis and Decision Making

For mixsoon, we focused on the “multiplier of success” rather than simple percentage growth. We compared the absolute revenue generated by the new triggers against the legacy logic to see exactly how many times more effective the new system was.

The 2 KPIs That Actually Predict Bottom-Line Revenue

These KPIs formed the foundation of the mixsoon test when evaluating Retentics AI against their previous default flow setup.

KPI 1: Low Inventory Revenue Multiple

  • The Result: 22.9x Multiple.


  • Why it matters: Most default flows only hit people who recently engaged with a product. This KPI proves that if you target the “forecasted” audience — people who need a restock but haven't visited the site yet — you can dramatically scale your results.

KPI 2: Price Drop Revenue Multiple

  • The Result: 9.4x Multiple.


  • Why it matters: A price drop is only effective if it reaches the right eyes. By expanding reach to forecasted buyers, we proved that a price change can drive 9.4x more revenue than standard triggers.

The Key Health Metrics That Support Performance

  • Audience Expansion: Moving beyond “yesterday’s visitors” allowed mixsoon to reach customers who were ready for their next bottle of Bean Essence but hadn’t clicked a link recently. This is the most efficient way to grow without increasing top-of-funnel spend.


  • Speed to Value: mixsoon didn’t need a massive technical overhaul. They paired their existing creative with our smart triggers and were live in two days.

Final Thoughts

Success in repeat purchasing isn’t about volume; it’s about landing at the peak of intent. Relying on “current interest” alone leaves significant revenue on the table. When you switch to “forecasted interest,” you stop chasing customers and start meeting them exactly where they are.

Mixsoon is a premium Korean skincare brand focusing on minimalist, clean beauty, specializing in highly concentrated, single-ingredient essences and formulas for "glass skin". Known for raw material transparency, it avoids unnecessary additives, prioritizing skin barrier health with popular products like the Bean Essence.

INDUSTRY

Skincare

WITH RETENTICS SINCE

2025

Book a demo

Case Studies

5.8x

Increase in Flow Revenue

180%

High Order Rate

From Buzz to Loyalty: Beauty of Joseon Achieves 5.8X Higher Revenue with Retentics

5.8x

Increase in Flow Revenue

180%

High Order Rate

From Buzz to Loyalty: Beauty of Joseon Achieves 5.8X Higher Revenue with Retentics

2.9x

Conversion Value Increased

14x

ROI

STC's Success: Triple Surge in Average Order Value

2.9x

Conversion Value Increased

14x

ROI

STC's Success: Triple Surge in Average Order Value

2.9x

Conversion Value Increased

14x

ROI

STC's Success: Triple Surge in Average Order Value

  • We've been looking for ways to make our email program more sophisticated, but we needed

    a solution that was easy for our team to execute.

    David and his team have been great to work with.

    We started seeing results almost immediately, and our automated emails are now far more intelligent.

    Dave Oliva

    E-Commerce growth marketer

  • Retentics is able to help us improve the lifetime value of our customers and capture under-utilized demand with their AI-driven segmentation.

    It changes how we think of segmentation due to the dynamic and personalized nature of AI.

    Ron See

    Founder

  • What sets Retentics apart is its sophisticated system predicts exactly when customers will repurchase, which allows marketers to send personalized messages and automate the entire process.

    Ruben

    Digital Growth Manager

  • Before Retentics, we were mostly guessing when it came to customer timing and product recommendations. Their AI takes the guesswork out of building segments and targeting the right customers at the right moment—something we simply didn’t have the time to do manually. As a small team, having a tool that drives results while giving us back our time is a huge win.

    Carlie P.

    Co-Founder

  • AI is an overhyped buzzword that's often thrown around, making it hard to distinguish real innovation from basic machine learning dressed up as something more. With Retentics, setting up flows was effortless - we simply cloned our existing ones, changed the trigger, and were up and running. Most importantly, the impact was almost immediate, and the numbers spoke for themselves: higher click rates and more purchases compared to Klaviyo’s flows.

    Javier Gutierrez

    Retention Marketing Specialist

Copyright © 2026 Retentics. All Rights Reserved

Privacy