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STC's Success: Triple Surge in Average Order Value

Stumptown Coffee, already known for effective email marketing, needed a tool to better predict customer purchase cycles. Using Retentics AI’s advanced analysis and replenishment system, they boosted conversion rates and Average Order Value with more personalized, data-driven campaigns.

STC's Success: Triple Surge in Average Order Value

Stumptown Coffee, already known for effective email marketing, needed a tool to better predict customer purchase cycles. Using Retentics AI’s advanced analysis and replenishment system, they boosted conversion rates and Average Order Value with more personalized, data-driven campaigns.

STC's Success: Triple Surge in Average Order Value

Stumptown Coffee, already known for effective email marketing, needed a tool to better predict customer purchase cycles. Using Retentics AI’s advanced analysis and replenishment system, they boosted conversion rates and Average Order Value with more personalized, data-driven campaigns.

2.9x

Conversion Value Increased

14x

ROI

3x

Average Order Value

2.9x

Conversion Value Increased

14x

ROI

3x

Average Order Value

2.9x

Conversion Value Increased

14x

ROI

3x

Average Order Value

Stumptown Coffee Roasters is a renowned Portland, Oregon-founded "third-wave" coffee company known for high-quality, ethically sourced beans, artisanal roasting, and popular nitro cold brew. Founded in 1999, it offers signature blends like Hair Bender and single-origin coffees available online, in cafés, and in premium grocery stores.

INDUSTRY

Coffee

WITH RETENTICS SINCE

2024

Book a demo

Challenge

Stumptown Coffee, already well-known for its effective email marketing and loyal customer base, sought to improve its ability to predict customers’ varied purchase cycles. They needed a tool that could analyze customer purchase behaviors and power highly personalized email marketing.

Solution

By leveraging Retentics AI's advanced purchase cycle analysis and dynamic replenishment date system, Stumptown Coffee significantly enhanced their email marketing effectiveness. The result was a remarkable increase in both conversion rates and Average Order Value, showcasing the power of personalized, data-driven marketing strategies.

Result

With the implementation of Retentics AI's replenishment date system, Stumptown Coffee saw their conversion rate nearly triple. Additionally, their Average Order Value (AOV)—the total flow revenue divided by the total number of orders—increased by 200%.

"If you’re doing email marketing and thinking about building flows, I highly recommend Retentics. It’s a great service that makes smart, data-driven decisions for you."

— Ara, Regional Manager

About Stumptown Coffee Roasters

Stumptown Coffee sources the finest coffee by connecting directly with producer partners at their farms and mills. Their commitment to quality resul

The Challenge

Stumptown Coffee is well-known for its strong email marketing and loyal customer base. However, as a company committed to continuous improvement, they saw an opportunity to better predict their customers' diverse purchase cycles. They needed a solution that could analyze customer purchase patterns and enable hyper-personalized email marketing.

Solution of Retentics

Replenishment Flow

Previously, Stumptown Coffee used a replenishment email flow with a fixed sending interval of 30 days, which is typical in their industry. Retentics introduced a dynamic replenishment date system, allowing for a more personalized and adaptable approach to purchase cycle analysis. By analyzing purchase data from Shopify, Retentics AI predicted the optimal next purchase timing for each customer. Emails were sent to customers whose purchase cycles aligned with specific dates, encouraging their next purchase. This dynamic approach replaced the static 30-day interval system and outperformed Klaviyo's expected next purchase forecasts.

INDUSTRY

Coffee

WITH RETENTICS SINCE

2024

Book a demo

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Revenue Multiple

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Increase in AOV Growth

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We've been looking for ways to make our email program more sophisticated, but we needed
a solution that was easy for our team to execute.
David and his team have been great to work with.
We started seeing results almost immediately, and our automated emails are now far more intelligent.
Dave Oliva
E-Commerce growth marketer
Retentics is able to help us improve the lifetime value of our customers and capture under-utilized demand with their AI-driven segmentation.
It changes how we think of segmentation due to the dynamic and personalized nature of AI.
Ron See
Founder
What sets Retentics apart is its sophisticated system predicts exactly when customers will repurchase, which allows marketers to send personalized messages and automate the entire process.
Ruben
Digital Growth Manager
Before Retentics, we were mostly guessing when it came to customer timing and product recommendations. Their AI takes the guesswork out of building segments and targeting the right customers at the right moment—something we simply didn’t have the time to do manually. As a small team, having a tool that drives results while giving us back our time is a huge win.
Carlie P.
Co-Founder
AI is an overhyped buzzword that's often thrown around, making it hard to distinguish real innovation from basic machine learning dressed up as something more. With Retentics, setting up flows was effortless - we simply cloned our existing ones, changed the trigger, and were up and running. Most importantly, the impact was almost immediate, and the numbers spoke for themselves: higher click rates and more purchases compared to Klaviyo’s flows.
Javier Gutierrez
Retention Marketing Specialist

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