Success Stories

Pricing

Resources

Start 30-Day Free Trial

Success Stories

Pricing

Resources

From Buzz to Loyalty: Beauty of Joseon Achieves 5.8X Higher Revenue with Retentics

See how Retentics helped Beauty of Joseon transform their consumer buzz into loyal customers with personalized post-purchase strategies, resulting in 5.8X higher revenue and 1.8X higher order rates through smart triggers and data- driven cross-selling recommendations.

From Buzz to Loyalty: Beauty of Joseon Achieves 5.8X Higher Revenue with Retentics

See how Retentics helped Beauty of Joseon transform their consumer buzz into loyal customers with personalized post-purchase strategies, resulting in 5.8X higher revenue and 1.8X higher order rates through smart triggers and data- driven cross-selling recommendations.

From Buzz to Loyalty: Beauty of Joseon Achieves 5.8X Higher Revenue with Retentics

See how Retentics helped Beauty of Joseon transform their consumer buzz into loyal customers with personalized post-purchase strategies, resulting in 5.8X higher revenue and 1.8X higher order rates through smart triggers and data- driven cross-selling recommendations.

5.8x

Increase in Flow Revenue

180%

Higher Order Rate

43x

ROI

5.8x

Increase in Flow Revenue

180%

Higher Order Rate

43x

ROI

Beauty of Joseon is a Korean skincare brand that mixes traditional Korean beauty secrets with modern skincare science. Their products, packed with natural ingredients like ginseng and herbs, are gaining a huge fan base for their improvement in skin texture. With packaging that draws from the Korean heritage, the brand delivers skincare that's gentle but gets results, helping people achieve that healthy, glowing skin everyone wants.

INDUSTRY

Skincare

WITH RETENTICS SINCE

2025

Book a demo

Book a demo

Challenge

Within just one year, Beauty of Joseon (BOJ) was showing an outstanding presence in Amazon and generating a tremendous buzz with their sunscreen products. Subsequently, they sought to improve their strategy and convert their growing customer base into long-term, loyal buyers. Retentics stepped in with the mission to help BOJ retain their rapidly growing customer base, by optimizing their post-purchase flows to align perfectly with their brand and customer journey.

Solution

By diving deep into customers’ purchase data, BOJ could reveal key correlations between product categories. This strategy enabled more personalized emails with powerful cross-selling item recommendations. Retentics' advanced triggers also became their secret weapon for tailoring the right products precisely to the customers most likely to make that purchase.

Focusing on different approaches for each customer segment mainly by first-time buyers, repeat buyers and churn-risk buyers, BOJ’s emails could deliver even more targeted experiences.

By diving deep into customers’ purchase data, BOJ could reveal key correlations between product categories. This strategy enabled more personalized emails with powerful cross-selling item recommendations. Retentics' advanced triggers also became their secret weapon for tailoring the right products precisely to the customers most likely to make that purchase.

Focusing on different approaches for each customer segment mainly by first-time buyers, repeat buyers and churn-risk buyers, BOJ’s emails could deliver even more targeted experiences.

Result

By adding Retentics smart triggers and cross-selling item recommendations, BOJ’s personalized approach caused in a 5.8X higher revenue and 1.8X higher order rate.

By adding Retentics smart triggers and cross-selling item recommendations, BOJ’s personalized approach caused in a 5.8X higher revenue and 1.8X higher order rate.

About Beauty of Joseon

Beauty of Joseon is a Korean skincare brand that mixes traditional Korean beauty secrets with modern skincare science. Their products, packed with natural ingredients like ginseng and herbs, are gaining a huge fan base for their improvement in skin texture. With packaging that draws from the Korean heritage, the brand delivers skincare that's gentle but gets results, helping people achieve that healthy, glowing skin everyone wants.

Beauty of Joseon is a Korean skincare brand that mixes traditional Korean beauty secrets with modern skincare science. Their products, packed with natural ingredients like ginseng and herbs, are gaining a huge fan base for their improvement in skin texture. With packaging that draws from the Korean heritage, the brand delivers skincare that's gentle but gets results, helping people achieve that healthy, glowing skin everyone wants.

The Challenge

Before using Retentics, Beauty of Joseon had just launched their website and was showing an outstanding presence in Amazon. They were generating a tremendous buzz with their sunscreen products, resulting in explosive sales growth and a loyal fan base following within just one year.


However, this viral success presented a challenge: new customers were flooding in, and Beauty of Joseon was looking to enhance their approach to converting them into long-term customers. Exploring ways to build up a more powerful email marketing strategy such as loyalty programs, they were looking for a solution to help them maintain customer retention beyond initial purchases.


Retentics stepped in with the clear mission to help Beauty of Joseon retain their rapidly expanding customer base by enhancing their email marketing system, especially through developing customized post-purchase flows that aligned perfectly with BOJ’s brand characteristics and their customer journey.

Solution of Retentics

With Retentics' solution, BOJ dramatically transformed its post-purchase strategy, expanding target range to all products and reaching the right customer at the right time, to achieve a remarkable 5.8 fold revenue increase and 1.8 fold boost in order rates.

 

Previously, Beauty of Joseon was using their own post-purchase flow solely for their hero products, sending reminder emails in a manually set timeframe (ex. 25 days).


While this approach provided a foundation, it had two key shortcomings:


First, as BOJ expanded to about thirty diverse products and gained viral attention, they aimed to provide new customers a special brand experience and increase their revisit rate by offering the opportunity to explore their full product range.


However, the existing replenishment strategy was solely focused on refurbishment of the same product itself, making it difficult to make their emails encourage diverse product experiences and cross-selling.


Additionally, the manual timeframe following a vague repurchase cycle overlooked crucial factors, such as individual purchasing patterns and the number of orders placed for each product.


Retentics addressed these challenges by adding smart prediction triggers and personalized recommendations, tailored to BOJ's brand characteristics.

Targeted Triggers Added to Strategic Customer Segmentation

Retentics triggers were added to Beauty of Joseon’s specialized post-purchased flows.

The email flow was optimized to encourage post-purchase behavior across different customer segments as follows.



First-time customers:
For customers making their first purchase, the next email was sent at the optimal timing to encourage their second purchase. This approach ensured that customers would leave with a positive memory of the brand and be motivated to consider future repurchases.



Customers with repeat purchases:

For customers who had already made multiple purchases, their individual purchasing patterns were carefully analyzed to determine the most effective timing for sending followup emails. By identifying the precise moment to reach out, BOJ could maximize the likelihood of additional purchases and strengthen customer loyalty.



Churn-risk customers:

Customers who were identified as being at risk of disengaging were targeted with strategically timed emails. These communications were designed to reignite their interest and prevent them from completely abandoning the brand.

 

By analyzing purchasing patterns and delivering targeted experiences, BOJ could successfully increase customer loyalty and repeat purchases.

 



Personalized Cross-Sell Emails with Data Insights

 

Beauty of Joseon was also able to enhance their marketing performance by using smart triggers and analyzing individual purchasing patterns. By examining customers’ full purchase history, BOJ uncovered valuable insights into product relationships and customer behavior. The analysis revealed correlations between product categories, for instance the connection between sunscreen and cream purchases.

This structured understanding of product interactions allowed for precisely targeted item recommendations, identifying the most promising cross-selling opportunities.


By utilizing Retentics' advanced triggers to assess each customer's complete purchase history, Beauty of Joseon could tailor the right products precisely to the customers most likely to make that purchase.


With this personalized approach BOJ’s flows resulted in substantially higher open rates and conversion metrics.

Retentics triggers were added to Beauty of Joseon’s specialized post-purchased flows.

The email flow was optimized to encourage post-purchase behavior across different customer segments as follows.



First-time customers:
For customers making their first purchase, the next email was sent at the optimal timing to encourage their second purchase. This approach ensured that customers would leave with a positive memory of the brand and be motivated to consider future repurchases.



Customers with repeat purchases:

For customers who had already made multiple purchases, their individual purchasing patterns were carefully analyzed to determine the most effective timing for sending followup emails. By identifying the precise moment to reach out, BOJ could maximize the likelihood of additional purchases and strengthen customer loyalty.



Churn-risk customers:

Customers who were identified as being at risk of disengaging were targeted with strategically timed emails. These communications were designed to reignite their interest and prevent them from completely abandoning the brand.

 

By analyzing purchasing patterns and delivering targeted experiences, BOJ could successfully increase customer loyalty and repeat purchases.

 



Personalized Cross-Sell Emails with Data Insights

 

Beauty of Joseon was also able to enhance their marketing performance by using smart triggers and analyzing individual purchasing patterns. By examining customers’ full purchase history, BOJ uncovered valuable insights into product relationships and customer behavior. The analysis revealed correlations between product categories, for instance the connection between sunscreen and cream purchases.

This structured understanding of product interactions allowed for precisely targeted item recommendations, identifying the most promising cross-selling opportunities.


By utilizing Retentics' advanced triggers to assess each customer's complete purchase history, Beauty of Joseon could tailor the right products precisely to the customers most likely to make that purchase.


With this personalized approach BOJ’s flows resulted in substantially higher open rates and conversion metrics.

Case Studies

7.58x

Replenishment Revenue

26.23x

ROI

How BWH Plant Co. Transformed Their Email Flows in Just Two Months

7.58x

Replenishment Revenue

26.23x

ROI

How BWH Plant Co. Transformed Their Email Flows in Just Two Months

21x

Flow Revenue Growth

51x

ROI

21x Revenue Growth with Retentics: The Smarter Email Strategy Behind Konny’s Success

21x

Flow Revenue Growth

51x

ROI

21x Revenue Growth with Retentics: The Smarter Email Strategy Behind Konny’s Success

  • We've been looking for ways to make our email program more sophisticated, but we needed

    a solution that was easy for our team to execute.

    David and his team have been great to work with.

    We started seeing results almost immediately, and our automated emails are now far more intelligent.

    Dave Oliva

    E-Commerce growth marketer

  • Retentics is able to help us improve the lifetime value of our customers and capture under-utilized demand with their AI-driven segmentation.

    It changes how we think of segmentation due to the dynamic and personalized nature of AI.

    Ron See

    Founder

  • What sets Retentics apart is its sophisticated system predicts exactly when customers will repurchase, which allows marketers to send personalized messages and automate the entire process.

    Ruben

    Digital Growth Manager

  • Before Retentics, we were mostly guessing when it came to customer timing and product recommendations. Their AI takes the guesswork out of building segments and targeting the right customers at the right moment—something we simply didn’t have the time to do manually. As a small team, having a tool that drives results while giving us back our time is a huge win.

    Carlie P.

    Co-Founder

  • AI is an overhyped buzzword that's often thrown around, making it hard to distinguish real innovation from basic machine learning dressed up as something more. With Retentics, setting up flows was effortless - we simply cloned our existing ones, changed the trigger, and were up and running. Most importantly, the impact was almost immediate, and the numbers spoke for themselves: higher click rates and more purchases compared to Klaviyo’s flows.

    Javier Gutierrez

    Retention Marketing Specialist

  • We've been looking for ways to make our email program more sophisticated, but we needed

    a solution that was easy for our team to execute.

    David and his team have been great to work with.

    We started seeing results almost immediately, and our automated emails are now far more intelligent.

    Dave Oliva

    E-Commerce growth marketer

  • Retentics is able to help us improve the lifetime value of our customers and capture under-utilized demand with their AI-driven segmentation.

    It changes how we think of segmentation due to the dynamic and personalized nature of AI.

    Ron See

    Founder

  • What sets Retentics apart is its sophisticated system predicts exactly when customers will repurchase, which allows marketers to send personalized messages and automate the entire process.

    Ruben

    Digital Growth Manager

  • Before Retentics, we were mostly guessing when it came to customer timing and product recommendations. Their AI takes the guesswork out of building segments and targeting the right customers at the right moment—something we simply didn’t have the time to do manually. As a small team, having a tool that drives results while giving us back our time is a huge win.

    Carlie P.

    Co-Founder

  • AI is an overhyped buzzword that's often thrown around, making it hard to distinguish real innovation from basic machine learning dressed up as something more. With Retentics, setting up flows was effortless - we simply cloned our existing ones, changed the trigger, and were up and running. Most importantly, the impact was almost immediate, and the numbers spoke for themselves: higher click rates and more purchases compared to Klaviyo’s flows.

    Javier Gutierrez

    Retention Marketing Specialist

Copyright © 2026 Retentics. All Rights Reserved

Privacy

Case Studies

7.58x

Replenishment Revenue

26.23x

ROI

How BWH Plant Co. Transformed Their Email Flows in Just Two Months

21x

Flow Revenue Growth

51x

ROI

21x Revenue Growth with Retentics: The Smarter Email Strategy Behind Konny’s Success

21x

Flow Revenue Growth

51x

ROI

21x Revenue Growth with Retentics: The Smarter Email Strategy Behind Konny’s Success