Challenge
Due to a lack of internal resources, Dr. Woof Apparel began working with an email marketing agency. However, they urgently felt the need to further increase their email revenue.
Solution
By leveraging innovative approaches that fully utilize AI, we increased our client's revenue generated by email marketing through the following strategies: First, based on our analysis, we added personalized item recommendations below their previous campaign emails. Secondly, our team implemented an AI filter on the existing email flows—starting with the replenishment flow, and we are currently developing Retentics AI’s purchase bounce-back flow as well.
Result
“ Retentics is able to help us to improve the lifetime value of our customers and capturing the under-utilized demand with their AI-driven segmentation. It changes how we think of segmentation due to the dynamic and personalized nature of the AI. ”
— Ron See⎜Founder
About Dr. Woof
The Challenge
Dr. Woof is currently working with an agency that contributed to well-managed campaigns, resulting in a significant increase in their email revenue compared to other brands in the industry. Nevertheless, they believed there was potential to generate even higher email revenue.
💡 Solution of Retentics
1. Replenishment Flow
Dr. Woof had already set up flows with the intention to target re-purchases, where the timing of automatically sending emails was manually set to a 30-day interval. This is the basic structure of Klaviyo's replenishment flow- it targets every customer to prompt their next purchase. But imagine this: if a customer who purchases a scrub every two weeks and another who purchases every six weeks both receive an email 30 days after their last purchase, neither would feel that the email was personalized. To address this issue, Retentics offers a feature that personalizes email sending times based on each customer’s unique purchase cycle, which can be integrated with Klaviyo. In fact, when comparing revenue from the respective flows during the same period, the flow that included Retentics AI’s prediction of replenishment dates produced 2.5 times higher revenue.
2. 200% Higher Placed Order Rate with Retentics AI
In the case of Dr. Woof, the agency they were already collaborating with facilitated highly segmented and systematically managed campaigns. Thus, their email revenue was notably higher than other brands in the same industry. What more could Retentics offer? Even for brands already generating significant revenue through their campaigns, simply integrating Retentics' personalized recommendation block can boost conversion rates by 200%! To evaluate the performance of Retentics' recommendations, we conducted an A/B test during a new arrival promo campaign. We applied this testing to both the version of a teaser and the version of an official promotion of the same product. The campaign that included Retentics' recommendations consistently demonstrated higher purchase conversion rates and click rates. A: Adding Retentics’ Recommendation Block B: Adding Klaviyo’s Recommendation Block
Case Studies
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