Fridays Lab, Inc. is a global provider of business data, research, content and demand generation services for use by technology companies and other businesses, principally for sales and marketing. This privacy notice explains how we collect, share and protect business information.

What information do we collect?
Retentics Service
If you are user(buyer) of the Retentics Service, it is because you are an executive, manager or other employee of an organization that has been identified as a buyer of technology products, services and solutions. The information we hold about your organization may include its size, address, telephone number, location, industry classification, and installed technology. The Personal Information we store about an individual may include name, job function and title, business address, business email, business phone, and social media handles. No sensitive personal information is collected, stored, or processed.

Website visitors, potential buyers of Retentics, and customers
If you have inquired about our services through visiting our website, contacting or been contacted by a company representative and bought or considered buying one of our products or solutions we may hold your contact information at your business, and purchasing or sales activity and engagement details.

We also collect other kinds of information from you or other sources, which we refer to as “Other Information” in this Policy, which may include but is not limited to:
Information about your use of our site or services, such as usage data and statistical information, which may be aggregated.
Non-precise information about the approximate physical location (for example, at the city or zip code level) of a user’s computer or device derived from the IP address of such computer or device (“GeoIP Data”).
Device identification (“ID”), which is a distinctive number associated with a smartphone or similar handheld device, but is different than a hardware serial number.
Advertising ID, which is a unique, user-resettable identification number for advertising associated with a device (e.g., iOS uses the Identifier for Advertising (or “IDFA”) and Android uses Google Advertising ID).
Internet Protocol (“IP”) address, which is a unique string of numbers automatically assigned to your device whenever you access the Internet.
Internet connection means, such as internet service provider (“ISP”), mobile operator, WiFi connection, service set identifier (“SSID”), International Mobile Subscriber Identity (“IMSI”) and International Mobile Equipment Identity (“IMEI”).
Information collected through the use of cookies, eTags, Javascript, pixel tags, device ID tracking, anonymous identifiers and other technologies, including information collected using such methods and technologies about (i) your visits to, and interaction and engagement with, the Services, content and ads on third party websites, applications, platforms and other media channels (“Channels”), and (ii) your interaction with emails including the content and ads therein (collectively, “Online Data”).
Log files, which may include IP addresses, browser type, ISP referring/exit pages, operating system, date/time stamps and/or clickstream data, including any clicks on customized links.
Web Beacons, which are electronic files that allow a website to count users who have visited that page or to access certain cookies.
Pixel Tags, also known as clear GIFs, beacons, spotlight tags or web bugs, which are a method for passing information from the user’s computer to a third party website.
Local Shared Objects, such as Flash cookies, and Local Storage, such as HTML5.
Mobile analytics to understand the functionality of our mobile applications and software on your phone.
Under certain circumstances and depending on applicable law, some of this Other Information may constitute Personal Information. Personal Information together with Other Information is hereinafter referred to as “User Information”.

How Do We Collect Information?
We may collect User Information about you from the following sources:

Data you provide: We may obtain your Personal Information when you provide it to us across our Services (e.g., where you sign up for emails, register for site membership or create a profile or account on any part of the Services; participate in surveys; contact us via email, telephone or by any other means; purchase a subscription, software license or product; or when you provide us with your business card, etc.).
Relationship data: We may collect or obtain your Personal Information in the ordinary course of our relationship with you (e.g., if you purchase a service from us).
Service data: We may collect or obtain your Personal Information when you visit, download, use or register to use any part of our Service.
Third party information: We may collect or obtain your Personal Information from third parties who provide it to us. This may include offline channels such as through telephone or direct mail efforts; from customers, vendors, suppliers, third parties. If you use a third party connection or log-in (e.g., Facebook Connect, Twitter, or Google+) to access the Services, create a membership or profile on any part of the Services, access our content or forward our content to another person, platform or service, we may also receive your username or email address for those third party services or other information available about you or collected from you on those services.
This Policy does not cover the practices of third parties who may provide information about you to us.

How Do We Use Information?
The purposes for which we may Process User Information, subject to applicable law, include:

Providing the Services to you including providing a software product that allows customers to find the right business-to-business leads to improve their marketing campaigns and services.
Offering and Improving the Services: operating and managing the Services for you; providing personalized content to you; communicating and interacting with you via the Services; identifying issues with the Services and planning improvements to or creating new Services; and notifying you of changes to any of our Services.
Surveys: engaging with you for the purposes of obtaining your views on our Services.
Communications: communicating with you via any means (including via email, telephone, text message, social media, post or in person) regarding news items and other information in which you may be interested, subject to ensuring that such communications are provided to you in compliance with applicable law; maintaining and updating your contact information where appropriate; and obtaining your prior, opt-in consent where required.
Audience Engagement: identification and development of audience engagement, advertising and promotional strategies on various platforms and channels, both within the Service.
User Engagement: tracking traffic and activity across the Service, including review of your browsing history (if available).
Lead Generation: business-to-business lead generation in the provision of leads to customers to improve customer’s target marketing campaigns and services through different strategies.
Marketing to Customers: We may market to current and prospective customers and their employees who have indicated an interest in doing business with, or have previously conducted business with, us in order to further generate and promote our business. Such efforts include sending marketing emails or conducting phone calls to drive the purchase of advertising, lead generation and other business services offered by us.
IT Administration: administration of our information technology systems; network and device administration; network and device security; implementing data security and information systems policies; compliance audits in relation to internal policies; identification and mitigation of fraudulent activity; and compliance with legal requirements.
Security: electronic security measures (including monitoring of login records and access details) to help mitigate the risk of and provide the ability to identify and rectify a security incident.
Investigations: detecting, investigating and preventing breaches of policy, and criminal offences, in accordance with applicable law.
Legal Proceedings: establishing, exercising and defending legal rights.
Legal Compliance: Subject to applicable law, we reserve the right to release information concerning any user of Services when we have grounds to believe that the user is in violation of our Terms of Use or other published guidelines or has engaged in (or we have grounds to believe is engaging in) any illegal activity, and to release information in response to court and governmental orders, other requests from government entities, civil subpoenas, discovery requests and otherwise as required by law or regulatory obligations. We also may release information about users when we believe in good faith that such release is in the interest of protecting the rights, property, safety or security of us, any of our users or the public, or to respond to an emergency.
We do not sell personal information to anyone and only share it with third parties who are facilitating the delivery of our services.

Data Processor (Service Provider) Activities
Fridays Lab operates as a data processor (service provider) for our business customers located in the US and other geographic locations worldwide. Our business customers remain the data controllers with respect to any Customer data that they provide to us for our provision of services. Fridays Lab therefore acts in accordance with the instructions of such customers regarding the collections, processing, storage, deletion and transfer of Customer data, as well as other matters such as the provision of access to and rectification of this Customer data.

Direct Marketing
We may Process your User Information to contact you via email, telephone, direct mail, SMS or other methods of communication to provide you with information regarding the Services that may be of interest to you. We may send information to you regarding the Services, upcoming promotions and other information that may be of interest to you, using the contact details that you have provided to us and always in compliance with applicable law.

Who Do We Share Information With?
We may disclose your User Information to:

legal and regulatory authorities, upon request, or for the purposes of reporting any actual or suspected breach of applicable law or regulation;
outside professional advisors (such as accountants, auditors, or lawyers), subject to binding contractual obligations of confidentiality;
third party Processors (such as analytic providers; data centers; etc.), located anywhere in the world;
any relevant party, law enforcement agency or court, to the extent necessary for the establishment, exercise or defense of legal rights;
any relevant party for the purposes of prevention, investigation, detection or prosecution of criminal offences or the execution of criminal penalties, including safeguarding against and the prevention of threats to public security;
any relevant third party acquirer(s), in the event that we sell or transfer all or any relevant portion of our business or assets (including in the event of a reorganization, dissolution or liquidation); and
any relevant third party provider, where our Services use third party advertising, plugins or content. any sponsors of contests, competitions, prize draws or other downloads, the registration data for such events is to be used by us as part of User Information, and may be shared with the sponsor and others, subject to this Policy and the sponsor’s privacy policy. We may also share your information with third party vendors involved in the administration of such events. For contests, competitions and prize draws, please read the official rules or terms and conditions carefully before you submit your information.

California Privacy Rights Act
Consumers are entitled under the California Privacy Rights Act (CPRA) which came into effect in January 2023 to be informed about the personal data that has been collected and the purpose for which it is held. Details of this can be found in this Privacy Policy.

Collection of Personal Information
The categories of California consumers’ Personal Information we may collect are listed above in the section titled “What Information Do We Collect?”. We may collect California consumers’ Personal Information from the sources listed in “How We Collect Information?”. We use this data for the purposes listed above in the section title “How Do We Use Information?”.

The Services are not intended for use by minors. We do not sell personal information of minors under 16 years of age without affirmative authorization.

Consumers also have the following rights:
Right to request the specific personal information we hold about you.
Right of correction or deletion on request.
Right to non-discrimination for the exercise of a consumer’s privacy rights.
Availability of at least two methods of submitting requests. You may submit any of these requests either by filling out an online form on our Data Privacy page, or by sending an email to
To make a request under the California Privacy Rights Act on a consumer’s behalf, we require a signed authorization letter from the consumer to

When you exercise these rights and submit a request to us, we will verify your identity by asking you to log in to your account if you have one with us. If you do not have an account with us, we may ask for information such as your email address, order numbers of previous orders of our products and services, the last four digits of a credit or debit card or a bank account number used to make a purchase, or the date of your last purchase from us. We also may use a third party verification provider to verify your identity.
Your exercise of these rights will have no adverse effect on the price and quality of our goods or services.

Contact for More Information
If you have any questions or concerns about our privacy policies and practices, you may contact us via

Access and Correction
All data subjects have the right to access their information and to correct it for accuracy. You may exercise this right by filling out an online form on our Data Privacy page, or by sending an email to

Cookies and Similar Tracking Tools
We use “cookies” or similar tools, which are typically small pieces of information that are delivered by our web servers and stored by your Internet browser on your computer’s hard drive or other computer or device storage. The information we store and transmit through these tools may also be used to facilitate the functionality of our website, to learn about your preferences and your visits to our website, to provide a more relevant online experience, and for other website operation and marketing purposes. When we send you an email, we gather statistics around email openings and clicks using industry standard technologies including clear gifs (small bits of data on web pages) to help us monitor, evaluate, and improve our e-mails. Some advertisers provide you with choices regarding the use of tracking technologies to target advertising; for more information about how you can exercise these choices regarding our online advertising, click this link. In addition, your web browser may have functionality to block or disable cookies; however, your blocking or disabling cookies may prevent your use of various services on our website.

Types of Cookies
The cookies we use fall into these categories:
Strictly Necessary Cookies. These cookies are essential in order to enable you to move around the website and use its features. Without these cookies, we cannot provide some of the basic functionalities of our website.
Performance Cookies. These cookies collect information about how visitors use our websites. This information is primarily used to analyze website usage and improve the way our website works.
Functionality Cookies. These cookies allow the website to remember the choices users make as they browse the site. The information they collect is anonymized and does not track your browsing activity on other websites once you’ve left the site. We share business interest information with third-party partner companies that assist us in data analysis. These partner companies receive web visit data along with results detected from cookies and tracking pixels. These partner companies help us deliver an important element of our service, which is the ability to detect “topical interest”. These partner companies have undertaken to use data regarding individuals under conditions of confidentiality and not to disclose individual data.

Pixel Tags
We also use pixel tags, which are small, invisible 1×1 images on a web page. Pixel tags allow us to set, read and modify cookies when you visit our website or the websites of our partners and customers. Please click our opt out here if you’d like to opt-out from having Aberdeen collect your information in connection with our technology.

Google Analytics and Google Cookies
This Website uses Google Analytics, a web analysis service offered by Google Inc. (“Google”). Google Analytics uses cookies to analyze your use of the website. The information generated by means of cookies about your use of the Website, along with your IP address, is sent to a Google server. Google uses the information to analyze your use of the website, to compile reports about website activities for the operators of the website, and to render other analytical services associated with the website use. Google’s privacy policy is available at this link. In order to prevent your data from being used by Google Analytics without losing other functionality, you have the option to install a deactivation add-on for your browser. For details on how to download and install this add-on, please click this link. You may also choose to block cookies in your web browser settings.

In order to operate our website and provide services to you, we may provide personally identifiable, aggregate, and other information associated with our website to third parties that provide services on our behalf, including services such as payment processing. We endeavor to require our service providers confirm that their privacy practices are consistent with this Privacy Policy. We may also share your information with our affiliates (such as a parent or sister company, or a subsidiary of our company) in furtherance of our operations, or those of our affiliates, as well as any requests that you may make (such as responding to advertisements or do-not-contact requests).

Data Security
Fridays Lab maintains commercially reasonable security measures to protect personal information against unauthorized access and disclosure and that are consistent with our business operations and generally accepted industry standards. These measures include the implementation of technical, physical and administrative security safeguards. Fridays Lab requires employees to abide by Fridays Lab privacy policy.

We cannot ensure or warrant the security of any information that you transmit to us and you agree that you provide this information and engage in such transmissions at your own risk. Once we receive information from you, we will endeavor to maintain its security on our systems. Fridays Lab has established policies and procedures for securely managing information and protecting Data against unauthorized access and we continually assess our data privacy, information management and data security practices. We do this in the following ways:

Establishing policies and procedures for securely managing information;
Limiting employee access to personal information
Protecting against unauthorized access to customer data by using data encryption, authentication, and virus detection technology, as required
Monitoring our websites through recognized online privacy and security organizations
Requiring employee conformance with Fridays Lab privacy policy
Assessing our data privacy, information management, and data security practices continually
Conducting regular patching and maintenance of all Fridays Lab systems to ensure they are protected against current threats and intrusions

Fridays Lab conforms to the requirement to ensure that the principles of data minimization (which consists of not collecting more personal information than needed for a particular purpose) and the principle of purpose limitation (collecting personal information for a specific purpose) are followed. Additionally, all relevant employees are trained in the privacy principle of the business.

Data Retention
We take every reasonable step to ensure that your User Information is only Processed for the minimum period necessary for the purposes set out in this Policy.

Changes to Data Privacy Practices
If Fridays Lab makes material changes to our data privacy practices, this policy will be updated and posted on our website in order to keep you informed of how we collect, use, manage, disclose, and protect information. The policy effective date will be updated accordingly.

For more information regarding this Privacy Notice, please contact us via email at

Date Privacy Policy Last Updated
Our Privacy Policy was lasted updated as of the date indicated at the beginning of the policy.