21x Revenue Growth with Retentics: The Smarter Email Strategy Behind Konny’s Success
21x Revenue Growth with Retentics: The Smarter Email Strategy Behind Konny’s Success
21x
Flow Revenue Growth
51x
ROI
Discover how Konny used Retentics to set the post-purchase flows that matched the developmental stages of each child!
About Konny
Konny is a brand that helps first-time parents enjoy the wonderful journey of parenthood without losing their identity. Instead of simply accepting the inconveniences they experienced while raising their children, the founders used them as an opportunity to develop innovative baby products that have earned the love and trust of parents around the world. Konny has quickly gained popularity since its launch in 2017. It now offers a range of products, including baby carriers, and is available in international markets such as Japan, the US, and Taiwan.
The Challenge
Recognizing that data analysis is essential for personalized marketing strategies, Konny was actively looking for tools to support data-driven decision-making. Rather than simply offering discount codes to new customers, Konny wanted to create a marketing flow around their products that would deliver timely and valuable information based on each child's developmental stage. However, with limited internal resources, they decided to explore and adopt a data-driven automation solution that would allow them to execute various marketing scenarios more efficiently.
💡 Solution of Retentics
The need for a marketing strategy tailored to the nature of Konny products Konny provides a vast array of products for babies from the moment they are born to the time they grow up.
To effectively deliver personalized emails with these products, a deep understanding of what customers buy, along with an accurate prediction of the buying cycle, is essential. For instance, it was crucial to be aware of which products are appropriate for infants at particular ages, how often these products are bought, and what products customers tend to purchase after their initial purchase.
Even with access to such detailed data, building flows in Klaviyo to cover every possible scenario would have required:
Creating hundreds of individual flows tailored to different cases, or
Designing highly complex combinations of conditions to account for every variation in customer behavior. Retentics provided the solution in the following ways.
Retentics’ Solution: A Logic That Accounts for Purchase Sequences
Rather than simply recommending popular or related products, Retentics addressed the issue by implementing a recommendation logic that took into account the actual purchase sequences of customers. Retentics first segmented the customer base with precision in order to build a recommendation system optimized for Konny’s baby items.
During this process, the widely used Recency, Frequency, and Monetary (RFM) model was combined with Retentics' proprietary algorithms to create a sophisticated and comprehensive customer classification based on purchasing behavior and characteristics. The AI model was then trained on these segmented groups.
Thanks to these segments and the AI model, the company was able to build email flows that accurately reflected recommendations based on the age of their children. In addition, when a customer returns for a second or third child, the company is able to accurately recommend subsequent products that match their child's developmental stage.
About Konny
Konny is a brand that helps first-time parents enjoy the wonderful journey of parenthood without losing their identity. Instead of simply accepting the inconveniences they experienced while raising their children, the founders used them as an opportunity to develop innovative baby products that have earned the love and trust of parents around the world. Konny has quickly gained popularity since its launch in 2017. It now offers a range of products, including baby carriers, and is available in international markets such as Japan, the US, and Taiwan.
The Challenge
Recognizing that data analysis is essential for personalized marketing strategies, Konny was actively looking for tools to support data-driven decision-making. Rather than simply offering discount codes to new customers, Konny wanted to create a marketing flow around their products that would deliver timely and valuable information based on each child's developmental stage. However, with limited internal resources, they decided to explore and adopt a data-driven automation solution that would allow them to execute various marketing scenarios more efficiently.
💡 Solution of Retentics
The need for a marketing strategy tailored to the nature of Konny products Konny provides a vast array of products for babies from the moment they are born to the time they grow up.
To effectively deliver personalized emails with these products, a deep understanding of what customers buy, along with an accurate prediction of the buying cycle, is essential. For instance, it was crucial to be aware of which products are appropriate for infants at particular ages, how often these products are bought, and what products customers tend to purchase after their initial purchase.
Even with access to such detailed data, building flows in Klaviyo to cover every possible scenario would have required:
Creating hundreds of individual flows tailored to different cases, or
Designing highly complex combinations of conditions to account for every variation in customer behavior. Retentics provided the solution in the following ways.
Retentics’ Solution: A Logic That Accounts for Purchase Sequences
Rather than simply recommending popular or related products, Retentics addressed the issue by implementing a recommendation logic that took into account the actual purchase sequences of customers. Retentics first segmented the customer base with precision in order to build a recommendation system optimized for Konny’s baby items.
During this process, the widely used Recency, Frequency, and Monetary (RFM) model was combined with Retentics' proprietary algorithms to create a sophisticated and comprehensive customer classification based on purchasing behavior and characteristics. The AI model was then trained on these segmented groups.
Thanks to these segments and the AI model, the company was able to build email flows that accurately reflected recommendations based on the age of their children. In addition, when a customer returns for a second or third child, the company is able to accurately recommend subsequent products that match their child's developmental stage.
We've been looking for ways to make our email program more sophisticated, but we needed
a solution that was easy for our team to execute.
David and his team have been great to work with.
We started seeing results almost immediately, and our automated emails are now far more intelligent.
Dave Oliva
E-Commerce growth marketer
Retentics is able to help us improve the lifetime value of our customers and capture under-utilized demand with their AI-driven segmentation.
It changes how we think of segmentation due to the dynamic and personalized nature of AI.
Ron See
Founder
What sets Retentics apart is its sophisticated system predicts exactly when customers will repurchase, which allows marketers to send personalized messages and automate the entire process.
Ruben
Digital Growth Manager
Getting started with Retentics was super easy thanks to their support team. It's amazing how much of our email revenue comes directly from their automated flows!
MacKenzie
Digital Communications & Branding Specialist
Before Retentics, we were mostly guessing when it came to customer timing and product recommendations. Their AI takes the guesswork out of building segments and targeting the right customers at the right moment—something we simply didn’t have the time to do manually. As a small team, having a tool that drives results while giving us back our time is a huge win.
Carlie P.
Co-Founder
AI is an overhyped buzzword that's often thrown around, making it hard to distinguish real innovation from basic machine learning dressed up as something more. With Retentics, setting up flows was effortless - we simply cloned our existing ones, changed the trigger, and were up and running. Most importantly, the impact was almost immediate, and the numbers spoke for themselves: higher click rates and more purchases compared to Klaviyo’s flows.
Javier Gutierrez
Retention Marketing Specialist
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Copyright © 2025 Retentics. All Rights Reserved
Copyright © 2025 Retentics. All Rights Reserved